Why Rolex, Prada And Valentino Are All Chasing Padel

Luxury brands have moved into padel hard since 2022, and the pace has quickened in 2026. Rolex, Audemars Piguet, Hublot and Richard Mille now back the world’s top players. Prada and Versace sell four-figure rackets. Valentino took over a Dubai padel club for a fortnight, and Dunhill runs an invite-only tournament at London’s Hurlingham Club. […]

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